Everyone knows keyword research is an essential part of marketing products online, get it wrong and you could end up wasting a lot of time and money on ppc or seo.
There are a variety of Keyword Tools currently available on the market but the one I’ve picked to take you through today and in my opinion one of the top three keyword tools available is Micro Niche Finder.
I purchased Micro Niche Finder just over a year ago, so I’ve been using it for quite a while now. At the time I’d been using Wordtracker (after the death of Overture) and I’ve got to be honest, a lot of the ‘gurus’ go on and on about how good Wordtracker is but after using it for a year I wasn’t that impressed at all so I set upon my research to find to find the best of the new crop of keywords tools.
The initial thing that jumped out at me on Micro Niche Finder sales page was the 5 videos that basically showed you how you could easily make the money back that you’ve paid for Micro Niche Finder just by using one of the methods that James goes through. This immediately got my attention! Just for the record I
The search box is right there on the front page so straight away you can just type in your keyword and you’re away. There’s none of this setting up a project and saving it somewhere, then going into settings and changing this and that like I’ve seen on some other keywords tools. You just put your main keyword in the search box and boom you’re away. There is the inevitable Captcha that you have to enter but we’re kinda used to that these days.
You get your results back very quickly. It does hold back some data like Exact Phrase Count, Commercial Intent and SOC though, but this is so you can just download this really important data for the keywords that matter to you, saving you a great deal of time. Also all this can be done in the background, so if you have 100’s of keywords just set it to run in the background and get on with searching for some other keywords.
Here’s some guidelines that’ll give you an idea of a niche or keyword that’s worth putting some time into:
Market Guidelines:
1.) Exact Search Count: 2000+
2.) Exact Phrase Match <= 30,000
3.) SOC color not red.
4.) If it’s related to a consumer product that can be purchased:
OCI > 50%
OCI > 50%
Using the exact phrase count data you can find some keywords that are real gems. Some of the ones I’ve found have had 6,000 ‘exact searches’ per month (not broad) with less than 10,000 competing sites. These really are gold nuggets. All you need to do then is write an article using that particular keyword (or outsource it) and then post it to your site. Get some incoming links pointing to the article with the keywords in the anchor text and hey presto, tonnes of traffic. Or you could even post it to ezinearticles.com which would help you climb the search engine ranking even quicker.
Each of the keyword results also has a sub menu when you click on them. This gives you access to a whole host of other data, check out the image below:
As you can see the information you can get at the click of a mouse is awesome. Some of these I didn’t even think of looking at for ideas for content or affiliate programs for your keywords. In video No2 James shows you how you can exploit Yahoo answers using the Clickbank option to make some cash which is quite cool.
Micro Niche Finder also has a Strength Of Competition (SOC) index, this uses a red, amber and green code that allows you to see at a glance whether it’s worth spending your time trying to optimize for that phrase. I find this very useful with long keyword lists as you can just scan it very quickly.
Another piece of data you can get is a Commercial Intent value or OCI. I’m not sure how much you know about this but it was provided by Microsoft as a way to gauge how much a user is likely to buy a product if they use that term to search with.
A great idea but the option doesn’t seem to work very often. However, I think this is more down to Microsoft’s website though rather than the software because if you go direct to the site itself it is very slow.
Your searches are all easily managed too, like I said before you don’t have to save them all into folders or anything they’re all saved with Micro Niche Finder. You just click Manage Searches and all your past searches are there with their relevant search date and site i.e. Google.com or Google.co.uk. Yes that’s right you can also change which Google you want to search too.
Now as well as what you’d expect from a keyword tool, Micro Niche Finder also provides you with help if you’re stuck as to which niche you want to pick. Many years ago when I first started affiliate marketing this was a big sticking point for and I wish I would have had a tool like this to help me out. If you ask most affiliate marketers, picking a niche market can be a real obstacle to getting started promoting products online.
There are two options here; Hot Trends and Brainstorm.
Click the Hot Trends button and you get a list of about 100 keywords that hot in Google at the moment. You can then get all the same data for these that I mentioned earlier.
Click the brainstorm button and it’s like being sat in a room with a bunch of your best marketing buddies throwing ideas for markets around. Again you can get all the above data for them all.
How cool is that!
Once you got all the keyword data you’re after, you can just export them to all to a csv file or excel allowing you to then use them wherever you want.
Whether you’re new to internet marketing or not Micro Niche Finder will definitely make your keyword research not only easier, but a lot more lucrative.
One thing I will say though is that I think it’s more aimed more at SEO rather than PPC. It does return you values for Ad Cost but these are based on what Google tell you so they aren’t very accurate at all.
If you’re after a keyword tool for PPC then you might want to look at Market Samurai, which is another Keyword tool in my top 3.
I’ll be reviewing that for you in the coming weeks so stay tuned.
So if you want to uncover some completely overlooked markets that are just waiting for you to tap into and you want to do this quickly and with ease, then you really need to be checking out Micro Niche Finder.
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